Growth needs someone accountable for marketing.
These are the arguments, the numbers and the trade-offs behind that, written from running marketing programmes rather than summarising them from outside.
Marketing fails quietly, one deferred decision at a time.
Neil Henry, Fractional CMO
Start here
The tools are free. The judgement is not. Here's what marketing roles actually cost, and which ones AI comes closest to replacing.
Read the argumentAI changes what a marketing manager is worth. It barely touches what a CMO is for. What each role costs in the UK, and which one AI comes closest to replacing.
Most AI crawlers can't read JavaScript and cite the top of a page first. Six questions leadership teams should ask about AI search visibility.
New OpenAI data shows marketing is the job AI users borrow most. Why that creates more output and less direction in growing B2B businesses.
A fractional CMO in the UK costs £3,000 to £8,000 a month for most growing businesses. What each price band buys, and what sits outside the fee.
More content isn't the fix for inconsistent marketing, a system is. Here's the difference, and why volume alone rarely moves the needle.
Generic AI copy is easy to spot. Here's how to brief AI tools so the output sounds like your business, not a template.
How much should a growing business spend on marketing in 2026? Benchmarks, where the money goes, and where most SMBs get the split wrong.
Bursts of activity followed by silence is the most common marketing pattern in growing businesses. Here's how to spot it, and what actually fixes it.
AI can write copy in seconds. It still can't tell you what matters most for your business. Here's where the line actually sits.
The job ad is usually written before anyone has agreed what the role is for. Here is the conversation that happens first, and the questions it settles.
