One senior marketing lead. Strategy, reporting and delivery.
I join your business as a fractional CMO. I own the marketing plan, report to your leadership team, and deliver the work that follows from it, using AI to move at the pace of a small team.
The engagement
Diagnose. Direct. Deliver.
Three phases, one senior lead, and a plan your leadership team can stand behind.
Diagnose
Month one
A full review of your marketing, website, competitors and customer journey. A Marketing Score baseline. Positioning reviewed. A 90-day plan agreed with your leadership team.
Direct
Every quarter
A 12-month growth roadmap. A 90-minute strategy session each month. A quarterly board pack. Priorities agreed and owned.
Deliver
Every month
Content, SEO and AI search visibility, campaigns and paid media, lead generation, website improvements, and partner or channel marketing. Delivered, not just recommended.
The monthly rhythm
What a month looks like
A repeatable four-week cycle, so delivery never depends on memory.
Week 1
Review
Performance reviewed, priorities set.
Week 2
Plan
Campaigns and content briefed.
Week 3
Deliver
Assets and activity shipped.
Week 4
Report
Executive report and next month's plan.
The quarterly board pack
Reporting your board can act on
Every quarter you get a board-ready pack covering:
The 12-month roadmap
A year, planned from day one
Four quarters, each building on the last, agreed with your leadership team.
Foundation
Messaging, website, tracking.
Growth
SEO, content, campaigns.
Optimisation
Conversion, automation, authority.
Scale
Expansion, reporting, continuous improvement.
Where AI fits
AI does the heavy lifting. Judgement stays with me.
AI handles research, drafting, analysis and reporting at a speed no single person could match. It cannot decide what matters most for your business, what to ignore, or what order to fix things in. That judgement comes from 20+ years of leading marketing, and it is why one senior lead can deliver the output of a small team.
What AI takes on
- Market and competitor research
- Content drafting and repurposing
- Performance analysis and reporting
- Search and AI visibility monitoring
Who this is for
Is this the right fit?
Four situations where a fractional CMO outperforms both hiring and agency retainers.
B2B businesses growing faster than their marketing
Founder or CEO-led teams with no senior marketer
Leadership teams that need a plan the board can stand behind
Businesses avoiding the cost and risk of a £120k+ marketing director hire
The maths
Senior leadership, without the six-figure bet.
Most growing businesses reach the point where marketing needs a senior owner. There are two ways to get one.
Full-time marketing director
£120k+ salary
Before employer NI, pension and recruitment fees
- 2 to 3 months to get someone in the seat
- One person's skills, with a team still to build around them
- A permanent cost that is hard to reverse
Fractional CMO
From £3,000 a month
Scoped to your plan, agreed after the first conversation
- Month one starts with a diagnosis, not a recruitment process
- Strategy and delivery, with AI doing the work of a small team
- A 3-month initial term, then monthly
Senior marketing leadership, at a fraction of the cost and none of the hiring risk.
I work with no more than four companies at a time.
That limit is deliberate. It means I work as part of your leadership team, not as a supplier. Currently 3 engagements running, 1 place available.
FAQ