Your marketing needs an owner. That is the job I do.
I join your leadership team, set the direction, and deliver the work that follows.
AI speeds up the execution. Twenty years of judgement decides what gets done. I'm Neil Henry, and I work as a fractional CMO through Marketing Converted, for no more than four B2B growth businesses at a time.Twenty years in senior marketing across B2B and B2C, with companies including Oracle, TomTom, PwC and Forbes.
Most marketing problems are decision problems.
Neil Henry, Fractional CMO
Start here
Can AI replace a marketing hire?
The tools are free. The judgement is not. Here's what marketing roles actually cost, and which ones AI comes closest to replacing.
Read the argumentWhy four companies, not forty
I've always done my best work with a small group of clients. It lets me sit with the leadership team, understand the commercial goals properly, and stay accountable for results. Growing businesses deserve senior marketing leadership, and a short client list is how I make sure each one gets it.
AI is how I work. Judgement is why you hire me.
AI is part of my working day. It handles research, first drafts, analysis and reporting, so my hours go into decisions rather than admin. The judgement stays with me: what matters, what to ignore, and what order to fix things in.
See the Agent LibraryHow I work
01
Diagnose what's holding your marketing back.
02
Direct the plan with your leadership team.
03
Deliver the work, every month.
What clients say