Senior marketing leadership, without the six-figure hire.
Most growing businesses have no senior marketer, so marketing falls to whoever is free that week.
I take it off your plate and run it properly. Strategy, board reporting and delivery, owned by one senior person, with AI doing the heavy lifting so the hours go into decisions rather than admin.
- 20+ yrs
- Senior marketing leadership
- 4 max
- Companies at any one time
- 1 lead
- Strategy through to delivery
Businesses rarely stall for lack of ideas. They stall because nobody owns the decision.
Neil Henry, Fractional CMO
Start here
Can AI replace a marketing hire?
The tools are free. The judgement is not. Here's what marketing roles actually cost, and which ones AI comes closest to replacing.
Read the argumentThe problem
Your business has outgrown its marketing.
Most growing B2B businesses reach a point where marketing needs senior ownership, but a full-time CMO is hard to justify. A growing business shouldn't have to choose between a six-figure hire and no marketing leadership at all.
No senior marketer at the table
Marketing decisions fall to the CEO, or to whoever is free that week. Nobody owns the plan.
Activity without direction
Campaigns, content and agencies, but nothing connecting them to pipeline and revenue.
A full-time CMO is a big bet
A £120k+ salary, months to recruit, and real risk if it doesn't work out.
Proof
Two engagements. Two acquisitions.
A packaging manufacturer that was number one in Ireland and invisible everywhere else, taken into the UK and bought by a European distributor. A hosting provider publishing constantly and converting nothing, whose content programme ran across three continents before Aptum acquired them.
£120k to £510k
TekPak revenue in twelve months
132%
Increase in qualified leads at Cogeco Peer1
37%
Reduction in customer acquisition cost
What I take on
Your fractional CMO. Strategy and delivery.
I sit with your leadership team, set the direction, and make sure the work actually ships.
- Strategy and positioning
- Content and thought leadership
- SEO and AI search visibility
- Campaigns and paid media
- Lead generation and outbound
- Reporting your board can act on
How it works
A simple start.
- STEP 01
Book a conversation
A 30-minute call to see whether there's a fit.
- STEP 02
Agree the 90-day plan
Month one diagnoses your marketing and sets clear priorities.
- STEP 03
Build momentum every month
Delivery, reporting and a roadmap your board can stand behind.
Why us
Marketing experience. AI acceleration. Real business growth.
The difference isn't the AI. It's knowing how to use it.
I've spent over 20 years in senior marketing roles across B2B and B2C. I use AI every day to research, draft, analyse and report faster than a traditional team could. What AI can't do is decide what matters. That's the job I'm there to do.
The AI question
Why not just use Claude or ChatGPT?
AI can generate ideas, content and analysis. But it cannot decide what matters most for your business, what to ignore, what order to fix things in, or how marketing activity should connect to commercial growth.
Marketing Converted gives you experienced marketing judgement first, with AI used to accelerate research, planning, content and reporting.
Strategic judgement
We identify the priorities that actually affect your growth.
Commercial experience
Every recommendation is tied to leads, conversion, pipeline or revenue.
AI-powered execution
AI helps us move faster. Experience keeps the work focused.
Proof
The experience behind the work.
- 20+
- Years of senior marketing experience across B2B & B2C
- 100s
- Of campaigns, audits and content programmes shipped
- 4 max
- Companies I work with at any one time
What clients say
Real results, from real businesses.
FAQ
Common questions.
Let's talk about where your marketing needs to be in 12 months.
I work with no more than four companies at a time. Currently 3 engagements running, 1 place available.