Results

What Growing Businesses Get When Marketing Has Direction

Real clients, real numbers — the pipeline, ROI and efficiency gains that follow when strategy, execution and measurement finally pull in the same direction.

Client case studies

Showing 6 of 6 case studies

PaidSEO/OrganicOps/AI

TomTom Europe

Stacey Dillon — VP Digital, Europe

Starting position

Paid and organic channels were running, but marketing ROI was underperforming at 2.1x, and slow lead response was costing the sales team momentum on inbound enquiries.

Action taken

Restructured paid budget allocation, tightened LinkedIn targeting, optimised organic content for non-branded search terms, and streamlined the lead-response workflow.

Business impact

Lead response time cut from 18 hours to 45 minutes, meaning sales could act on demand while it was still warm.

Timeframe: Results achieved and compounding within the engagement period.

"We saw a 178% increase in conversion rate and a 67% increase in budget efficiency inside three months. By month three our cost per lead had reduced by 38%. Incredible results, very attentive and knowledgeable."
Stacey Dillon — VP Digital, Europe
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The result

£1.4m
Qualified pipeline generated from a £165,000 marketing investment
2.1x → 5.6x
Marketing ROI improved. Cost per booked meeting down from £640 to £355

Supporting performance

  • Non-branded organic traffic up 117%
  • First-page keyword rankings up from 27 to 83
  • Qualified leads up 108% without increasing media spend
SEO/OrganicPaidContentOps/AI

TekPak

Imelda Kehoe — Operations Director

Starting position

No internal SEO specialist, limited visibility into which marketing activity was actually working, and a heavy manual reporting burden.

Action taken

Provided ongoing SEO direction, restructured LinkedIn Ads targeting, built a content and lead-magnet programme, and automated monthly reporting.

Business impact

Monthly reporting time cut from 14 hours to 2 hours, freeing the team to act on insight instead of compiling it.

Timeframe: 12 months.

"Marketing Converted is my go-to SEO expert. We've grown from 10,000 visits to almost 50,000 website visitors a month since implementing their advice. I always trust what Marketing Converted has to say and where they suggest we focus next."
Imelda Kehoe — Operations Director
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The result

£120k → £510k
Marketing-generated revenue in 12 months
-51%
LinkedIn cost per lead down from £238 to £116. Sales cycle shortened from 94 days to 68 days

Supporting performance

  • Website traffic grew from 10,000 to almost 50,000 monthly visitors
  • Booked sales meetings up 92%
  • Marketing-qualified lead rate up from 31% to 49%
ContentSEO/OrganicPaid

Contently

Joe Delamere — Digital Content Director

Starting position

Content output was steady, but leads and paid performance had plateaued, with no clear line from content to pipeline.

Action taken

Built a content and SEO programme tied directly to conversion points, restructured Meta Ads targeting, and streamlined campaign production.

Business impact

Campaign production time cut by 56%, letting the team ship more without adding headcount.

Timeframe: Three months for the initial lead surge, compounding over the following year.

"Digital leads surged by an impressive 80% in three months. Social engagement jumped 160% and organic traffic tripled. Marketing Converted's holistic approach positioned us ahead of our competitors."
Joe Delamere — Digital Content Director
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The result

£460k
Pipeline generated from organic search. Content-assisted leads up 136%
2.1x → 5.4x
Meta Ads ROAS improved. Customer acquisition cost down 39%

Supporting performance

  • Landing-page conversion rate up from 2.6% to 4.9%
  • Digital leads up 80% in three months
  • Social engagement up 160% and organic traffic tripled
Paid

Companeo

Joshua Little — Marketing Manager

Starting position

Paid campaigns were running but converting inefficiently, and LinkedIn wasn't producing enterprise-scale pipeline relative to spend.

Action taken

Rebuilt targeted paid campaign strategy and restructured LinkedIn Ads creative and audience targeting.

Business impact

Paid advertising became Companeo's No.1 ROI channel, with ROI from paid campaigns up 75%.

Timeframe: Five months for the initial surge, with LinkedIn pipeline building over a longer campaign window.

"In just 5 months our conversion rates increased 290%, ROI from paid campaigns shot up 75%, and paid advertising is now our No.1 ROI channel. Marketing Converted crafted strategic, targeted campaigns that resonated with our customers."
Joshua Little — Marketing Manager
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The result

£780k
Enterprise pipeline generated through targeted LinkedIn campaigns
+74%
Nurture-sequence email conversion. Inactive subscriber rate down 31%

Supporting performance

  • Conversion rate up 290% in five months
  • LinkedIn click-through rate improved from 0.54% to 1.21%
  • Post impressions up from 28,000 to 96,000 a month
SEO/OrganicPaidContent

Cogeco Peer1

Luigi Marshall — VP Marketing

Starting position

High customer acquisition cost and a website that wasn't converting the traffic it already had.

Action taken

Restructured lead-generation targeting, optimised the website for conversion, and rebuilt the enquiry-to-meeting nurture path.

Business impact

In the US and Canada, website traffic grew 334% and 212% respectively. In the UK, traffic grew 505% and organic revenue grew 216%.

Timeframe: Results built over the engagement, with average engagement time up 62% in six months.

"In the US and Canada we've seen 334% and 212% increases in website traffic. In the UK we've grown traffic by 505% and online revenues from organic by 216%. All in all we are very happy with the results."
Luigi Marshall — VP Marketing
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The result

+132%
Monthly qualified leads increased from 34 to 79
-37%
Customer acquisition cost down from £1,240 to £780. Cost per qualified lead down from $146 to $72

Supporting performance

  • Website conversion rate up from 1.4% to 3.1%
  • Enquiry-to-meeting conversion improved from 22% to 38%
  • Email click-through rate up from 2.8% to 5.6%
PaidContentSEO/OrganicOps/AI

Elle

Madison Fuller — Senior Editor, Digital Content

Starting position

Strong existing traffic base, but wasted ad spend and untapped potential in retargeting and email revenue per recipient.

Action taken

Optimised Google Ads search-term and keyword targeting, restructured Meta retargeting, and increased marketing output without adding headcount.

Business impact

The site now receives 750,000+ hits a month, with content, SEO and site optimisation work credited directly.

Timeframe: Six months for the Meta and retargeting gains.

"Nearly all of Marketing Converted's content suggestions generate more traffic than any other source on the website. Our site now receives 750,000+ hits a month — the credit goes to the SEO, content and site optimisation work."
Madison Fuller — Senior Editor, Digital Content
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The result

£390k
Additional qualified pipeline attributed to Google Ads. Meta revenue up 121% in six months
£4,800/mo
Wasted Google Ads spend removed. Marketing output up 73% without increasing headcount

Supporting performance

  • Retargeting conversion rate up 71%
  • Email revenue per recipient up 58%
  • LinkedIn followers grew from 3,200 to 7,800

By channel

Results by Category

A running record of the numbers we've moved, grouped by the channel that moved them.

Overall Marketing ROI

Improved marketing ROI from 2.1x to 5.6x
TomTom
Reduced customer acquisition cost from £1,240 to £780 (37%)
Cogeco Peer1
Increased lead-to-customer conversion from 9% to 21%
Premier Choice Group

Who We Work With

Senior marketing support for growing businesses across B2B and B2C.

  • TomTom
  • TekPak
  • Contently
  • Companeo
  • Cogeco Peer1
  • Elle
  • Premier Choice Group
  • Click4Warranty
  • Barnstable Racing
  • The Divorce Surgery
  • Green Nautical
  • Outside Play
  • Bright Hub
  • Pitney Bowes
  • Waters Digital

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